When Industrial Design Helps in Decision Maker’s an in the General Public’s Awareness: Considering 25 Years of Trams Revival in France

Bernard Guillon ()
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Bernard Guillon: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2012-04-12
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Published in 9ème Journées Humanisme et gestion, "Regards croisés sur la responsabilité sociale : mutuellisme, solidarité et management interculturel", ADERSE, AGRH, IAS, ANDRH, AFNOR, AGEF, ALGRH, ARFORGHE, OPRAGEM, Bordeaux Ecole de management, Apr 2012, Bordeaux, France

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