A Comparative Study of Self-Construal Effects on Brand Extension Evaluation

Jouba Hmaida ()
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Jouba Hmaida: marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique, CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2013-06-04
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Published in 42st European Marketing Academy Conference, Jun 2013, Istanbul, Turkey

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