A New Tool for City Decision Makers: The New “Expériences Touristiques Company” Branding Tool Approach

Andrew Pennington, Mathieu Poitevin, Camille Chamard () and Véronique Seel
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Camille Chamard: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2012
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Published in VISTAS : Education, Economy and Community, 2012, 2 (1), pp.49-73

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