Public Relations: Conceptual Approach, Theorical Perspectives and Proposition of a Model

Jean-Marc Decaudin and Meriem Mengi Elayoubi ()
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Jean-Marc Decaudin: M&CN - Marketing & Communication Networks - Toulouse Business School
Meriem Mengi Elayoubi: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2009
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Published in VELOUTSOU, C. Marketing Management: From Theory to Implementation, Atiner, Athènes, pp.209-220, 2009, 978-960-6672-61-3

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