La PME agro-alimentaire face à la participation du distributeur: identification des freins et facteurs d'apprentissage marketing

Karim Machat ()
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Karim Machat: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2002
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Published in SABOLY M., CAILLUET L. Marché(s) et Hiérarchie(s), Presses Universitaires de l'Université de Toulouse I Sciences Sociales, pp.289-301, 2002, Collection Histoire, gestion, organisations, 2-909628-85-X

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