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Personal Values of the Chinese Consumers: A Validation of the Structure of Values and Value Types According to Schwartz

Johannes Schaaper and J. Zhen
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Johannes Schaaper: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2010-06-24
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Published in Academy of International Business Conference, Jun 2010, Rio de Janeiro, Brazil

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