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Navigating Narratives: Time and Space Navigation and Narrative Experiences

Stéphanie Feiereisen, Dina Rasolofoarison, Cristel Russell and Hope Schau
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Stéphanie Feiereisen: Cass Business School - City University London - City University London
Dina Rasolofoarison: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: We develop a theory of narrative navigation and unveil how consumers navigate narratives across time and space using an interpretive research strategy with TV series viewers. The theory of narrative navigation has implications for our understanding of narrative consumption, transmedia storytelling and interpretive communities.

Keywords: consumer behaviour; narrative consumption; digital devices (search for similar items in EconPapers)
Date: 2019-10
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Published in 2019 ACR Conference, Oct 2019, Atlanta, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02434816

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