Mobile internet services in France: measuring continuance intention

Les services Internet Mobile en France: une proposition de mesure de la continuité d'usage

Kaouther Jelassi () and Chantal Ammi ()
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Kaouther Jelassi: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Chantal Ammi: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: This research aims to create a scale measuring continuance intention of mobile Internet services. Several steps have been undertaken to assess this measurement tool. First, we focused on continuance intention research as well as adoption and diffusion models to understand and define the continuance intention. We subsequently conducted fifteen interviews with Mobile Internet services users and / or experts. Finally, we applied two pretests, qualitative and quantitative, to validate the continuance intention measurement scale.

Date: 2011-06
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Published in Revue management & avenir, 2011, 45, pp.238 - 256. ⟨10.3917/mav.045.0238⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02435270

DOI: 10.3917/mav.045.0238

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