Strategic moves related to broadband diffusion on the French VoD and TV market

Nabyla Daidj () and Pierre Vialle ()
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Nabyla Daidj: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Pierre Vialle: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: The launch of triple-play services, including IPTV can be considered as a "critical event" having a strong structural impact on the market. In this paper, we analyse the evolution of the VoD supply in France, and in particular the effect of the launch of IPTV systems. Firstly, the launch of attractive triple-play offers has induced a strong development of the French broadband Internet access market, which in turn has resulted in the entry of numerous players in the VoD market. Secondly, the adoption of IPTV system has changed the competitive and strategic positioning of main players in the VoD value-chain, thus inducing or amplifying strategic moves along this value-chain. In particular, we show how the diffusion of IPTV systems has induced a switch from complementary convergence to competitive convergence.

Keywords: VOD; Convergence; Value Chain; Strategic moves; IpTV (search for similar items in EconPapers)
Date: 2011
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Published in Adoption, usage, and global impact of broadband technologies‎ : diffusion, practice, and policy, IGI Global, pp.243 - 257, 2011, 978-1-60960-011-2. ⟨10.4018/978-1-60960-011-2.ch015⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02436578

DOI: 10.4018/978-1-60960-011-2.ch015

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