Comment gérer des expériences touristiques extraordinaires ? Analyse et recommandations à partir d’une immersion dans les parcs à thème

Laurence Graillot, Rémi Mencarelli and Blandine Anteblian ()
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Laurence Graillot: UB - Université de Bourgogne
Rémi Mencarelli: UB - Université de Bourgogne
Blandine Anteblian: UB - Université de Bourgogne

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Abstract: The designers and managers of theme parks seek first of all to encourage the visitor's immersion in the heart of an ex- traordinary experience. Nevertheless, access to this type of consumption experience is not systematic and the visitor's immersion does not seem permanent. In this article, we of- fer a better understanding of the park experience. Building on the analysis of 41 introspective diaries of theme park visitors, we identify states of immersion but also other ex- perienced states (submersion, emersion, reject). On a ma- nagerial plan, this approach offers understanding keys to parks managers and more globally to managers of tourist sites offering extraordinary experiences.

Keywords: experience; immersion; theme parks; intros- pective diaries.; expérience; parcs à thème; journaux de bord. (search for similar items in EconPapers)
Date: 2011-10
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Citations: View citations in EconPapers (1)

Published in Décisions Marketing, 2011, 64, pp.11-21

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02436778

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