Virtual world opportunities and challenges for organizations: results from a Delphi study

Jeff Zdan, Imed Boughzala () and Gert-Jan de Vreede
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Jeff Zdan: University of Nebraska Omaha - University of Nebraska System
Imed Boughzala: IMT-BS - DSI - Département Systèmes d'Information - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Gert-Jan de Vreede: University of Nebraska Omaha - University of Nebraska System

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Abstract: As the adoption of virtual worlds is expected to rise among all industries and organizations within the coming years, the levels of investment and involvement are dependent on the emerging strategic views of potential adopters of the technology. The participants in the Delphi study reported in this paper performed a SWOT analysis that provided insights to support organizations in their strategic decision making regarding their involvement with virtual worlds. The research participants produced an ordered list of organizational perceptions as they relate to adoption and entry-issues for virtual worlds. The results provide insight on the diverse set of opportunities and challenges organizations face when entering the virtual world space. Our findings further provide direction for future studies that will benefit organizations as they enter into virtual worlds

Keywords: Second Life; Delphi; SWOT; Virtual worlds (search for similar items in EconPapers)
Date: 2010-06-21
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Published in GDN 2010 : 11th annual meeting in the Group Decision & Negotiation sequence, Jun 2010, Delft, Netherlands. pp.152 - 163

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02442665

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