Stratégies des groupes de médias: vers l'émergence de pratiques "coopétitives" ?

Nabyla Daidj ()
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Nabyla Daidj: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris]

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Abstract: This article analyzes structural changes in the media industries as convergence enables incumbent players in the broadcasting sector to expand their roles, it also marks the entry of powerful new players from telecommunications and IT industries altering their value chains and business models. Firms are moving up the value chain to higher margin activities through vertical integration but also horizontal concentration conducting numerous partnerships and cross investments. But even if they operate in a fiercely competitive environment, they simultaneously compete and collude by adopting the logic of coopetition.

Keywords: Media conglomerates; Value chain; Partnerships; Coopetition; Business ecosystem; Stratégies des groupes de médias; Convergence; Coopétition; Coopération; Conglomérats; Chaîne de valeur; Partenariats; Ecosystème d'affaires (search for similar items in EconPapers)
Date: 2009-12-16
Note: View the original document on HAL open archive server: https://hal.science/hal-02463171v1
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Published in Médias 09 : entre communautés et mobilité, Dec 2009, Aix-En-Provence, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02463171

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