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La transgression de la réglementation alimentaire comme outil marketing: l’effet Robin des Bois et le cas des marchés interdits

Audrey Hanan (), Jean-Louis Moulins () and Fons Cendrine ()
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Audrey Hanan: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Date: 2019-04-05
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Published in L’agriculture durable − De la production agricole à une alimentation responsable, tome III, 2019

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