Webactivism and the dynamics of consumerist resistance: Analytical framework and experimental study

Julien Bouillé and Philippe Robert-Demontrond ()
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Julien Bouillé: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Date: 2016
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Published in RIMHE : Revue Interdisciplinaire Management, Homme(s) & Entreprise, 2016, 24 (5), pp.3. ⟨10.3917/rimhe.024.0003⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02471546

DOI: 10.3917/rimhe.024.0003

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