Le marketing de la RSE: enjeux et perspectives

Philippe Robert-Demontrond ()
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Date: 2012
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Published in A. Le Flanchec, O. Uzan et M. Doucin. Responsabilité sociale de l’entreprise et gouvernance mondiale, Economica, pp.57-61, 2012

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02473255

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