Financement participatif: les leçons d’une success-story. Le cas de l’hyper-financement de la bande dessinée « Comme convenu »

Sophie Renault ()
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Sophie Renault: LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Abstract: Through crowdfunding, a project initiator addresses the "crowd" to obtain all or part of the funds needed for the project. The focus herein is placed on one type of crowdfunding : "donations with a counterpart". Based on a study of a project for self-publishing the comic book Comme convenu, an interpretation and analysis Is made of the "hyperfinance" situation of this crowdfunding operation. Posted in October 2015 on Ulule, a French platform, this fund-raising campaign turned out to be a genuine success. Although the comic book's author had asked for $10,300, 7,962 persons contributed more than $294,000. In addition to the key factors in this success story as explained in the literature, this research sheds light on other elements : educational skills, the for-free strategy and the quality of the illustrations. The issues related to "stretch goals" (funding targets) are scrutinized.

Keywords: "crowdfunding"; "financement participatif"; "facteurs clés de réussite"; "bande-dessinée" (search for similar items in EconPapers)
Date: 2018
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Published in Gérer et Comprendre. Annales des Mines, 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02474118

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