De la valeur éthique perçue des pratiques du développement durable à la fidélité à l'enseigne

Nawel Hammami-Habib (nawel.habib@uca.fr) and Pierre Mathieu (pierre.mathieu@uca.fr)
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Nawel Hammami-Habib: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]
Pierre Mathieu: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2016-05-18
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Published in 32e congrès de l'Association Française de Marketing, May 2016, Lyon, France

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