A new property of Llosa’s tetraclass model

Eléments de satisfaction: Une propriété inédite du modèle tétraclasse de Llosa

Pierre Marie Windal
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Pierre Marie Windal: PwC - PricewaterhouseCoopers

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Abstract: This note aims at imparting a new property to users of the tetraclass model. This property sheds a new light on the na- ture and the respective roles of contributions and inter-class frontiers, while providing the users with positive side effects. By a simple scale's change, he/she now can express the mo- del's contributions in more intuitive terms – probabilities rather than factorial scores – and test whether an attribute belongs statistically to a class or not.

Keywords: satisfaction; asymmetry; mapping; testing; scale; tetraclass.; asymétrie; carte; test; échelle; tétraclasse. (search for similar items in EconPapers)
Date: 2011-07
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Published in Décisions Marketing, 2011, 63, pp.09-22. ⟨10.7193/DM.063.09.22⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02483235

DOI: 10.7193/DM.063.09.22

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