A CONSUMER CONFRONTED WITH A STOCKOUT: WHAT DOES HE OR SHE DO ?

LE CONSOMMATEUR FACE à UNE RUPTURE DE STOCK Comment se comporte-t-il ?

Chantal Connan Ghesquiere
Additional contact information
Chantal Connan Ghesquiere: UPVM - Université Paul Verlaine - Metz

Post-Print from HAL

Abstract: The increase in the number of articles referenced in stores has led to an increasing number of stockout. These incidents have a negative impact on retailers. Through a review of the literature, we have identified 18 factors which are likely to influence a customer who has been confronted with a stockout. The data used to study the impact of these various factors were collected during a study on diverse food products in a hypermarket. The logistic regressions used to analyze the data showed the dominating impact of situational factors as well as quality of the alternatives.

Keywords: ruptures de stock; comportement du consommateur; facteurs d’influence; variables modératrices; régression logistique; distribution. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2011, 62, pp.31-41

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02483660

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().