Comment orchestrer la participation de la foule à une activité de crowdsourcing ? La taxonomie des 4 C

Sophie Renault ()
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Sophie Renault: LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Abstract: In a spirit of open innovation, organisations mobilise the crowd in order to create value beyond their borders. Organisations therefore want to benefit from the crowd's resources and skills : "grey matter", creativity, money... All literature on this topic is relatively recent, so it might be helpful to ask this basic question : how can crowd participation to a crowdsourcing activity be organised ? In order to answer this question, we have chosen an exploratory qualitative research method. Through an abductive approach, our research presents an original taxonomy of crowdsourcing which we will call "the 4 Cs of crowdsourcing" : cumulative crowdsourcing, collaborative crowdsourcing, competitive crowdsourcing and coopetitive crowdsourcing.

Keywords: crowdsourcing; "taxonomy"; "cooperation"; "competition"; "case studies"; "netnography"; "taxonomie"; "coopération"; "compétition"; "étude de cas"; "netnographie" (search for similar items in EconPapers)
Date: 2014
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Published in Systèmes d'Information et Management, 2014, 19 (1), pp.76-105. ⟨10.3917/sim.141.0077⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02484445

DOI: 10.3917/sim.141.0077

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