“Ich bin ein Berliner”: A consumer-based place brand equity from a social identity approach

Virginie de Barnier (), F. Magnoni and Pierre Valette-Florence ()
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Virginie de Barnier: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
F. Magnoni: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2019-06-04
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Published in The 2019 La Londe Conference in Marketing, Jun 2019, La Londe, France

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