L’impact de l’innovation produit durable sur la performance marketing: proposition d’un modèle conceptuel

Aurélie Hemonnet-Goujot () and Fanny Magnoni
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Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Fanny Magnoni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2019-03
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Published in 16ème Congrès de l’ADERSE, Mar 2019, Aix-en-Provence, France

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