La gamification: un mode de management des clickworkers

Sophie Renault ()
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Sophie Renault: LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Keywords: gamification; "ludification"; "crowdsourcing"; "externalisation"; "foule" (search for similar items in EconPapers)
Date: 2013-10-03
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Published in 5me édition du Colloque Management des Technologies Organisationnelles, De l'innovation technologique à l'innovation managériale, Oct 2013, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02487659

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