Risks and SMEs' Internationalization: Framework's proposal

Riesgos e internacionalizacion de los PyME: Propuesta de un marco de analisis

Céline Bouveret-Rivat (), Catherine Mercier-Suissa () and Lynda Souadi ()
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Céline Bouveret-Rivat: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Catherine Mercier-Suissa: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Lynda Souadi: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: Many analyses are developed in Management Science to help large corporations anticipate international risks and identify the best ways to penetrate a foreign market. Today, there are no theoretical cases or methodologies that allow small and medium-sized companies to enter these markets or predict risks correlated to their implementation. However, for SMEs, gaining knowledge on international risks and different implementation strategies is particularly important because an error can rapidly jeopardize the company's performance. Thus, in the continuation of the research on the entry mode code depending on the degree of desired engagement and control wanted by the SME, we will integrate the risk perceived by the company's executive. The objective of this article is to develop a global and systemic framework for analysis that would help SMES and advise them to optimize the choice of their entry modes into foreign markets.

Keywords: Internationalization; Foreign market entry mode; Risks; Level of engagement; SME; Control; Perception; PyME; Compromiso; Modos de entrada; Riesgos; Internacionalizacion; Percepción; PME; Contrôle; Internationalisation; Risques; Niveau d'engagement; Internationalisation PME; Modes d'entrée à l'international (search for similar items in EconPapers)
Date: 2020
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Published in Revue Internationale PME, 2020, 33 (1), pp.147-175

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02487706

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