La banque à l'heure du crowdsourcing d'innovation: plateforme de marque ou d'intermédiation?

Elodie Jouny Rivier and Sophie Renault ()
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Elodie Jouny Rivier: ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Sophie Renault: LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université, UO IAE - Université d'Orléans - Institut d'administration des entreprises - UO - Université d'Orléans

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Keywords: crowdsourcing; "externalisation"; "idéation"; "innovation"; "banque" (search for similar items in EconPapers)
Date: 2018-05-16
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Published in 34me Congrès International de l'Association Française de Marketing, May 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02487733

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