Mieux comprendre l’ empowerment du consommateur

Marie-Georges Fayn (), Véronique Des Garets () and Arnaud Riviere ()
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Marie-Georges Fayn: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Véronique Des Garets: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2019-01
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Published in Revue Française de Gestion, 2019, 45 (278), pp.121-145. ⟨10.3166/rfg.2019.00307⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02490367

DOI: 10.3166/rfg.2019.00307

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