Investir les mondes virtuels: une perspective organisationnelle dans la banque de détail
Julien Batac,
Vincent Maymo and
Véronique Des Garets ()
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Julien Batac: creff Banque - Université Montesquieu - Bordeaux 4
Vincent Maymo: IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux
Véronique Des Garets: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
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Date: 2012
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Published in Recherches en sciences de gestion, 2012, 92 (5), pp.21. ⟨10.3917/resg.092.0019⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02490547
DOI: 10.3917/resg.092.0019
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