Les coupons de réduction ont-ils de la valeur aux yeux des consommateurs ?

Patricia Coutelle (), V. Plichon () and Véronique Des Garets ()
Additional contact information
Patricia Coutelle: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
V. Plichon: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Véronique Des Garets: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

Post-Print from HAL

Date: 2012
References: Add references at CitEc
Citations:

Published in Gestion 2000, 2012, 29 (5), pp.89. ⟨10.3917/g2000.295.0089⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02490553

DOI: 10.3917/g2000.295.0089

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().