A typology of the perceived risks in the context of consumer brand resistance

Marine Cambefort and Elyette Roux
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Elyette Roux: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2019-08-19
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Citations: View citations in EconPapers (8)

Published in Journal of Product and Brand Management, 2019, 28 (5), pp.575-585. ⟨10.1108/JPBM-03-2018-1792⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02492718

DOI: 10.1108/JPBM-03-2018-1792

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