Brand experience effects on brand attachment: the role of brand trust, age, and income
Richard Huaman-Ramirez and
Dwight Merunka ()
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Richard Huaman-Ramirez: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
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Date: 2019-08-02
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Published in European Business Review, 2019, 31 (5), pp.610-645. ⟨10.1108/EBR-02-2017-0039⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02492731
DOI: 10.1108/EBR-02-2017-0039
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