Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?

Agnès Helme-Guizon () and Fanny Magnoni
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Agnès Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Fanny Magnoni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2019-04-18
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Citations: View citations in EconPapers (12)

Published in Journal of Marketing Management, 2019, 35 (7-8), pp.716-741. ⟨10.1080/0267257X.2019.1599990⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02492743

DOI: 10.1080/0267257X.2019.1599990

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