Consumer involvement with corporate ads vs product ads: a cross-national study

Rohail Ashraf, Noël Albert, Dwight Merunka () and Muhammad Asif Khan
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Noël Albert: Kedge Business School [Talence]
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2019-09-27
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Published in Asia Pacific Journal of Marketing and Logistics, 2019, 32 (2), pp.322-342. ⟨10.1108/APJML-09-2017-0219⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02492877

DOI: 10.1108/APJML-09-2017-0219

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