Mergers and Alliances in retail: From territorial covering to coopetititon

Fusions et alliances dans la distribution: de la couverture territoriale à la coopétition

Dany Vyt (), Magali Jara () and Gérard Cliquet ()
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Dany Vyt: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Magali Jara: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Mergers and Alliances in retail: From territorial covering to coopetititon The objective of this paper is to measure the territorial challenges of mergers and acquisitions within large retailers' networks. The evolution of mergers in the retail field which moves from a competition to a coopetition, as well as the moving regulation context are first detailed. Using data from 3379 supermarkets and hypermarkets, we measure the spatial dispersion of 10 chains using relative entropy to quantify the territorial coverage contribution of alliances within the distribution networks. We study in detail the case of the failed merger between the Auchan Group and the U Group. We used relative entropy to quantify the contribution in terms of territorial coverage. Then, we compute the territorial stakes of mergers and acquisitions activity for large food retailers' networks. This research shows that stores' transfers remain in rare cases an effective lever for improving territorial coverage.

Keywords: acquisitions; entropy; mergers; territorial coverage; retail; distribution.; fusions; entropie; couverture territoriale (search for similar items in EconPapers)
Date: 2020
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Published in Décisions Marketing, 2020, 97, ⟨10.7193/dm.097.125.142⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02497978

DOI: 10.7193/dm.097.125.142

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