Better understand the visiting behavior of heritage site by a review of the value-satisfaction-loyalty chain

Laurent Maubisson (), Arnaud Riviere () and Martina Gallarza
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Laurent Maubisson: marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Martina Gallarza: University of Valencia, Marketing Department

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Date: 2020-05-01
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Published in Congrès International de l’Association Française du Marketing, May 2020, Biarritz, France

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