How consumers consume: enrichment of Holt’s typology based on world heritage sites visit

Laurent Maubisson (), Arnaud Riviere () and Martina Gallarza
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Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Martina Gallarza: University of Valencia, Marketing Department

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Date: 2020-05-01
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Published in Congrès International de l’Association Française du Marketing, May 2020, Biarritz, France

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