How world heritage site consumption conforms to the value-satisfaction-loyalty chain?

Martina Gallarza, Laurent Maubisson () and Arnaud Riviere ()
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Martina Gallarza: University of Valencia, Marketing Department
Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2020-05-01
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Published in European Marketing Academy Conference, May 2020, Budapest, France

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