The role of augmented reality on castle visiting experience: an exploratory and comparative approach based on perceived value in Mieux comprendre l’adoption, l’usage et les effets des offres digitales: les apports d’une approche par la valeur perçue (session spéciale GIT Prix Valeur)

Laurent Maubisson (), Arnaud Riviere (), Patricia Coutelle-Brillet () and Véronique Des Garets ()
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Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Patricia Coutelle-Brillet: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2019-05-01
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Published in Congrès International de l’Association Française du Marketing, May 2019, Le Havre, France

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