Approche comparative de l’efficacité d’un message publicitaire en vidéo immersive Vs vidéo traditionnelle dans le choix d’un site touristique

Stéphane Bourliataux-Lajoinie (), Laurent Maubisson () and Mickaël David ()
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Stéphane Bourliataux-Lajoinie: Institut d'Administration des Entreprises (IAE) - Tours
Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Mickaël David: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2019-01-10
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Published in International Marketing Trends Conference, Jan 2019, Venise, France

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