La perception de la responsabilité sociétale de l’entreprise et l’image perçue: combinaison de mesures et apports en marketing

Laurent Maubisson () and Camille Lebossé
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Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Camille Lebossé: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2018-05-16
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Published in Congrès International de l’Association Française du Marketing, May 2018, Strasbourg, France

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