Augmented reality and on-site visiting experience the case of histopad in Chambord Castle

Patricia Coutelle-Brillet (), Véronique Des Garets (), Laurent Maubisson () and Arnaud Riviere ()
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Patricia Coutelle-Brillet: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Véronique Des Garets: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2018-05-01
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Published in European Marketing Academy Conference, May 2018, Glasgow, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02499710

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