La valeur perçue des outils de communication interne: implications théoriques et managériales

Charlotte Ranchoux (), Mickaël David () and Laurent Maubisson ()
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Charlotte Ranchoux: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Mickaël David: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2016-05-01
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Published in Congrès International de l’Association Française du Marketing, May 2016, Lyon, France

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