Vers une meilleure compréhension du comportement du téléspectateur

Ibtissame Abaidi, Laurent Maubisson () and Arnaud Riviere ()
Additional contact information
Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

Post-Print from HAL

Date: 2016-05-01
References: Add references at CitEc
Citations:

Published in Congrès International de l’Association Française du Marketing, May 2016, Lyon, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02499756

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().