Lien entre immersion et acte d’achat dans un point de vente: implications théoriques et managériales

Laurent Maubisson ()
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Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2015-10-14
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Published in Colloque international Etienne Thil, Oct 2015, Paris, France

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