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Le renouvellement de l’offre commerciale du centre-ville: l’exemple messin

M Boquet, N Dorkel and Hélène Yildiz (helene.yildiz@univ-lorraine.fr)
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Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2019-05-15
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Published in 35ème Congrès de l’Association Française de Marketing, May 2019, Le Havre, France

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