La communication des marques de luxe sur les médias sociaux

Ali Ghasemi Baghabrishami (), Hélène Yildiz () and Nathalie Fleck
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Ali Ghasemi Baghabrishami: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2019-03-22
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Published in 5ème Journée du Marketing du Grand Est, Mar 2019, Strasbourg, France

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