Comprendre le visage polymorphe du consommateur transfrontalier: un modèle théorique intégrateur

Nathalie Fleck and Hélène Yildiz (helene.yildiz@univ-lorraine.fr)
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Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2018-10-04
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Published in 21ème Colloque Etienne Thil, Oct 2018, Roubaix, France

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