Storytelling, marketing et politique: quand l'histoire (ré)écrit l'Histoire

Gérard Dastugue ()
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Gérard Dastugue: Céres - UR Céres (Culture, Éthique, Religion Et Société) - ICT - Institut Catholique de Toulouse, ICT - Institut Catholique de Toulouse

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Abstract: History has always been made of little stories, of subplots that underneath structure and lock great events. In political history, the public opinion receives information and keep memories through the filter of medias and governments who tend to impose and orientate to "what must be remembered". Coming from business systems and marketing theories, the storytelling – or the ability to tell stories - has swooped down on techniques of communication and information. The population thus perceives in a one-way vision, imposed through political, economic and social objectives. The not-so-clear role of the spin doctors will be treated in this article whose development featuring historical examples will emphasize the propaganda influences as well as the process used to reach the goals.

Keywords: Storytelling; Marketing; Politique; Politique Médias; Spin doctors; Histoire; Robert Capa (search for similar items in EconPapers)
Date: 2014-03-12
Note: View the original document on HAL open archive server: https://hal.science/hal-02508749
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Published in Histoire de l'Ecriture, Ecriture de l'H(h)istoire, Institut Catholique de Toulouse, Mar 2014, Toulouse, France

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