Revisiting the effects of travel satisfaction on visitor’s behavioral intentions – Evidence from a cultural heritage site

Anis Chtourou (), Thomas Leicht, Martha Friel and Kamel Ben Youssef
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Anis Chtourou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Thomas Leicht: University of Leicester
Martha Friel: IULM - UNIMI - Università degli Studi di Milano = University of Milan
Kamel Ben Youssef: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Abstract: This study extend the existing literature by providing a new consideration of the effects of travel satisfaction in a context where the role of travel satisfaction might be more ambiguous than in conventional settings. Design/methodology/approach: Structural equation modelling (SEM) and multi-group analysis are applied on responses from visitors (n=225) of the Italian city of Vicenza and its world heritage site (WHS) of the United Nations Educational, Scientific and Cultural Organization (UNESCO).

Keywords: Behavioral intentions; destination loyalty; heritage tourism; multi-group analysis; travel satisfaction (search for similar items in EconPapers)
Date: 2018-04
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Published in Journal of Marketing Trends, 2018, 5 (2), pp.173-186

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02511553

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