Differing perceptions of the Smartwatch by users within developed countries

Patricia Baudier (), Chantal Ammi () and Samuel Fosso Wamba ()
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Patricia Baudier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Chantal Ammi: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: This article aims to identify differences in the impact of Self-connectivity and the variables of the technological acceptance model (TAM) on smartwatch adoption in developed countries. The countries involved in the data collection were the United States of America, the United Kingdom, Germany, and France. A sample of 1,197 respondents was used. The study identifies distinct adoption behaviours of smartwatch users in these countries and the moderating impacts of age and gender. The study's results confirm that perceived ease-of-use has no impact on attitude-toward-using the smartwatch and its findings emphasize the key role of perceived-connectivity and the moderating effect of culture on the adoption of innovative products.

Keywords: Acceptance; Innovative Technologies; Internet of Things; Perceived Connectivity; Perceived Playfulness; Smartwatches; TAM; Wearables; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2020-10
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Citations: View citations in EconPapers (2)

Published in Journal of Global Information Management, 2020, 28 (4), pp.1-20. ⟨10.4018/JGIM.2020100101⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02512543

DOI: 10.4018/JGIM.2020100101

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