First thoughts of the impact of anthropomorphism on showrooming behavior
Sandrine Heitz-Spahn (),
Rajiv Vaidyanathan and
Nina Belei
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Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
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Date: 2018-05-23
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Published in Academy of Marketing Science Congress, May 2018, New Orleans, United States
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02512733
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